Design Agency Google Display Ad Template (Canva)
As the world's most popular search engine, Google's advertising platform is arguably the most lucrative advertising strategy in existence. By 2020, Google hopes to generate $100 billion through its advertising platform. In addition to generating revenue, Google's advertising model empowers both advertisers and designers.
Advertising has helped to make Google one of the world's most profitable companies. In 2017, Google generated $105.5 billion in sales through its online advertising platform. In that same year, their net income reached $28.5 billion. While other corporations struggle to balance their books, Google has become one of the world's most profitable corporations- in large part due to their successful advertising model.
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